Intellinitiative Game Co. Re-Brands Itself Start Space Games™
Known as ‘Intellinitiative Games’ Since 2001, Independent Company Adopts New
Name to Highlight Its Reputation as a “Starting Space” for Great Games

BOSTON, MA – (February 14, 2009) – When you launch 10 successful games in less than a decade, including two games that are licensed from independent inventors, you gain status in the industry as a starting point for great ideas. That is why Intellinitiative Game Co. has been renamed Start Space Games.

“Same great company, new great name,” said Clay Siegert, President of Start Space Games.

The name change became official upon the launch of Toy Fair. In addition, the company is launching a new website.

“After nearly a decade in the game industry, our company is adopting a new brand name that accentuates our entrepreneurial culture, our independent stature and our innovative product development abilities,” said Siegert. “We feel strongly that ‘Start Space Games’ is a catchy name that will help consumers will more easily associate with our expanding product line.”

About Start Space Games, Inc.
Start Space Games, Inc. (formerly Intellinitiative Game Co.) creates, manufactures and markets entertaining products that inspire fun, interactive group play. What began as a start-up company founded by three sibling entrepreneurs in 2001, has grown into one of the industry’s leading independent game companies. Today, Start Space’s American-made product line features both original and licensed titles such as VH1’s I Love The 80’s Game, The 90’s Game®, Merriam-Webster’s Word Sweep!® and The 80’s Game With Martha Quinn® that are sold online and internationally in thousands of retail stores. For more information, visit www.startspacegames.com.