DALLAS, TX – (October 14, 2008) – At the Toy Industry Association’s Fall Toy Preview Show today, Start Space Games, Inc. unveiled a new packaging design for its award-winning product WORD SWEEP!, the first board game ever endorsed by Merriam-Webster.

“Word Sweep is a great group-play game – perfect for your next ‘Game Night’ with friends and family – and we wanted the product’s packaging to reflect this,” Clay Siegert, President of Start Space Games. “We took the opportunity to re-design the packaging and make it bolder, crisper, more colorful and more fun. Now that Word Sweep is sold in major national retailers, we wanted to make sure the product stands out from the crowd.”

WORD SWEEP!, which tests players’ knowledge of word definitions in an original and clever way, was co-invented by Start Space Games and Steve Smith, an annual participant in the American Crossword Puzzle Tournament hosted by The New York Times crossword puzzle editor, Will Shortz. Smith, a former middle school teacher from the Boston, Massachusetts area, placed 67th out of 700 participants in the 2008 tournament.

Thanks to its patent-pending “guess-3-words-in-row” game play, WORD SWEEP! (MSRP $29.95) is easy-to-learn and fun for everyone, yet sophisticated even for word gurus. To play, one player reads a card that contains three definitions of words which appear consecutively in a Merriam-Webster dictionary. Another player tries to guess all three words to make a “Word Sweep” before the timer runs out. If the “Word Sweep” isn’t solved completely, opponents can “steal” the remaining words. The more words guessed correctly, the faster players advance around the board to win.

WORD SWEEP! is for 2 to 4 players or teams, ages 10 and up. Using over 2,000 genuine Merriam-Webster dictionary definitions, the game contains three card levels and “junior rules” that can be integrated for complete family game play. “Every player is involved on every turn of the game,” Siegert said. “You’ll be amazed at the definitions you know and learn when you play WORD SWEEP!”

WORD SWEEP! is now available for purchase at Borders Bookstores, as well as online at Amazon.com, Target.com, and BarnesandNoble.com.

About Start Space Games, Inc.

Start Space Games, Inc. (formerly Intellinitiative Game Co.) creates, manufactures and markets entertaining products that inspire fun, interactive group play. What began as a start-up company founded by three sibling entrepreneurs in 2001, has grown into one of the industry’s leading independent game companies. Today, Start Space’s American-made product line features both original and licensed titles such as VH1’s I Love The 80’s Game, The 90’s Game®, Merriam-Webster’s Word Sweep!® and The 80’s Game With Martha Quinn® that are sold online and internationally in thousands of retail stores. For more information, visit www.startspacegames.com.